Houdini is a Swedish sportswear factory. Each piece of garment is made of one and only type of textile, so that it is fully recyclable. The pieces of garment made of wool are even compostable. Every cloth is made in a way that it is possible to easy repair it, and Houdini offers the reparation service.
Which problem does the practice try to solve?
In Houdini retail shops there is a corner where is possible to buy second hand Houdini clothes. Houdini offers in addiction the possibility to rent their clothes for shorter period.
What are the solution to address the problem?
Single material products. Easy to repair garments. Offering the service to rent clothes instead of buying it.
What are the beneifts for the user/community?
Workshops, rethink the food product design
How are CE principles addressed?
Buy a product with a longer life.